Got Your 6 strives to be as transparent as possible. The information below is designed to allow all users to understand all sources and uses of various types of funding and support.
Got Your 6 is a campaign that unites the entertainment industry with top veteran-focused nonprofit organizations. The goal of the campaign is to bridge the civilian-military divide by creating a new conversation in America, so that veterans and military families are perceived as leaders and civic assets.
The Got Your 6 campaign is a collaborative initiative organized and run by Be the Change, Inc., (BTC) a nonprofit public charity recognized by the IRS as tax-exempt under Section 501(c)(3) of the Internal Revenue Code. (View the IRS tax-exempt designation letter for Be the Change, Inc.) BTC is the organizing body and fiscal sponsor of Got Your 6. BTC is responsible for the planning, management, and support of the campaign. BTC staffs the campaign including providing the Managing Director, coordinating and maintaining contracts with consultants, and providing additional staffing as necessary. BTC is also responsible for all financial aspects of the campaign. The BTC Board of Directors provides governance for the Got Your 6 campaign, in close coordination with the advice and recommendations of the nonprofit and entertainment industry partners of Got Your 6.
Be the Change, Inc. is a nonprofit organization, recognized as tax-exempt by the IRS under Section 501(c)(3) of the Internal Revenue Code. Headquartered in Boston, Massachusetts, Be the Change creates and manages national issue-based campaigns, such as Got Your 6, ServiceNation, and Opportunity Nation, driven by broad cross-sector coalitions that inspire culture change and accelerate public policy development to bring about positive changes in our society.
Got Your 6’s entertainment industry partners are the major studios, networks and talent agencies in Hollywood. Working together, these companies provide strategic direction and resources critical to the success of the campaign. Executives from each company meet regularly, and the industry leads efforts for media coverage, script integration, events, and the support of talent and executives. The entertainment industry partners do not provide direct funding to the operations of the campaign, but do offer significant in-kind contributions. The type and level of in-kind contributions vary company to company.
The nonprofit partners of Got Your 6 have established tangible and measurable goals in six key pillars of veteran reintegration: jobs, education, health, housing, family and leadership. All of the campaign’s nonprofit partners are, like BTC, Section 501(c)(3) public charities. Eight of the nonprofit partners have taken leading roles and created commitments in each of the six pillars that will have demonstrated impact. Lead nonprofit partners develop a plan to track progress toward the goals, establish a method to engage the general public, and formulate a strategy to utilize the resources of the campaign. These commitments are registered with and tracked by the Clinton Global Initiative. Strategic nonprofit partners provide guidance to the campaign, contribute unique best practices, and assist in the execution of the activation campaign across all pillars. These nonprofits serve as the subject matter experts for the Got Your 6 campaign and work with the entertainment industry partners to drive strategic objectives.
At the direction of Be the Change’s board of directors, 100% of all donations made by individuals online at gotyour6.org or received by mail and designated for “Got Your 6” will be distributed to the nonprofit organizations that lead the six pillars of the Got Your 6 campaign. Each lead nonprofit partner will receive a portion of these funds in the form of an annual grant as described below under “Distribution of Grants.” BTC does not retain any portion of these donations to cover its overhead or administrative expenses; thus, every penny supports the work of the six pillars.
In addition, 100% of net revenue from merchandise sales —i.e. gross merchandise revenues less the costs of sales —is distributed to the nonprofit organizations that lead the six pillars of the campaign. No amount is retained to cover BTC’s overhead or administrative expenses. In combination with funds received through individual donations designated for Got Your 6, each lead nonprofit partner receives a portion of these funds in the form of an annual grant as directed by BTC’s board of directors.
All merchandise featured and sold in the online store for Got Your 6 is made in the United States. Got Your 6 is committed to this practice as a core principle of the campaign as it supports American manufacturing and helps strengthen local communities.
Because Got Your 6 is a campaign of Be The Change, Inc.—a 501(c)(3) public charity—donations designated for Got Your 6 are tax deductible to the full extent allowed by law. In most cases, merchandise purchases are not tax deductible.
In 2012, because of their partnership with Got Your 6, our nonprofit partners received more than $545,000 in financial support and millions of dollars in in-kind support. Got Your 6 directly issued grants totaling $180,000—$30,000 to support each of the six pillars. In addition, Got Your 6 facilitated donations to our nonprofit partners from other sources totaling $365,000.
Be the Change, Inc. annually awards a grant to each of the nonprofit partners charged with leading or co-leading one of the six pillars of Got Your 6, in order to distribute the proceeds of all donations made by individuals online at gotyour6.org or received by mail and designated for “Got Your 6”. The intention of this distribution is to support the Clinton Global Initiative commitments made by the lead nonprofit partners of Got Your 6. Got Your 6 offers six grants, equal in amount and earmarked for the six pillars of Got Your 6. Got Your 6 lead nonprofit partners (recognized by the IRS as exempt under Section 501(c)(3) of the Internal Revenue Code) are required to apply for these grants in order to receive the funds each year. In the instance that two lead nonprofit partners share the lead of a pillar, they must apply for the grant jointly. Lead nonprofit partners are strongly encouraged to include in their applications the intention to distribute funds to sub-grantees. Sub-grantees are limited to other nonprofit partners of the Got Your 6 campaign.
Grant amounts are calculated based on funding received through the end of each calendar year. Grants will be reviewed by the leadership of Got Your 6 and final approval for all grants and distribution of funds will be made by the board of directors of Be The Change, Inc., under advisement from the Got Your 6’s entertainment industry partners. The intention of Be The Change is to distribute all funds from the grant-making pool within the first three months of each calendar year.
Grants distributed to lead nonprofit partners are evenly split among the six pillars of Got Your 6, as detailed below (eligible applicants in parentheses):
As part of the grant application, each lead activation partner will complete a plan to reinvest the grant in a way that will help accomplish existing Got Your 6 commitments. This investment includes re-distributing the grant amount to supporting nonprofit partners based on the staff time and investment they have put into achieving the previous years’ commitment goals.
In order to receive the grant, each year, lead nonprofit partners must submit detailed information on the following:
The annual operating budget of the Got Your 6 campaign is underwritten through the generous support of our sponsors and funders. This allows for 100% of all individual donations made online through gotyour6.org or received by mail and designated for “Got Your 6,” as well as 100% of net revenues from Got Your 6 merchandise sales—with no amount retained to cover BTC’s overhead or administrative expenses—to be distributed to the nonprofit organizations that lead the six pillars of the campaign.
Got Your 6 uses the funding received from sponsors and funders to support activation and awareness-driving activities through public relations, marketing, web, social media, production, events, advertising, and campaign management. Sponsors of Got Your 6 are also our corporate and nonprofit partners in the campaign’s effort to bridge the civilian-military divide. Got Your 6 works with each sponsor to determine the most effective methods by which they can help change the conversation in America, so that veterans are perceived as leaders and civic assets.
In the first year of the Got Your 6 campaign (2012), Be the Change, Inc. reported operating expenses for Got Your 6 of $688,505. In subsequent years, operating expenses for Got Your 6 are expected to increase by 50%. In 2013, the operating budget for Got Your 6 is $1,001,672.
In 2012, BTC retained $110,300 from the Got Your 6 campaign, all of which was spent on expenses related to the fiscal sponsorship of Got Your 6—including staffing, travel, overhead, and administrative expenses. . In 2013 and future years, to cover the costs of fiscal sponsorship, Be the Change, Inc. will retain 15% of all operating revenues—i.e. funding solicited from corporations, foundations, and select high net-worth individuals. In 2013, the predicted amount to be retained by BTC is between $190,000 and $299,000, depending on the total receipt of operating revenues.
Got Your 6 also received $2,796,740 in in-kind and pro bono support in 2012—the majority of which came directly from our entertainment industry partners. For 2013, Got Your 6 conservatively estimates the receipt of $1,495,000 in pro bono and in-kind support.