What does the term “got your six” mean? Where did it originate?
In the military, “got your six” means “I’ve got your back.” The saying originated with World War I fighter pilots referencing the rear of an airplane as the six o’clock position. If you picture yourself at the center of a clock face, the area directly in front of you is twelve o’clock. Six o’clock is what lies behind you. On a battlefield, your “six” is the most vulnerable. So, when someone tells you that they’ve “got your six,” it means they’re watching your back. By extension, that person expects you to have their back as well. “Got your six” is now a ubiquitous term in the military that also highlights the way military members look out for each other.
Why is the campaign called Got Your 6?
The sense of loyalty and cooperation embedded in the term “got your six” inspired the creation of this campaign and should inspire all Americans to better understand and empower our returning veterans and military families. Got Your 6 creates opportunities for veterans and civilians to join together to bridge the civilian-military divide and reinvigorate our communities.
Why do we need Got Your 6?
We are at a unique moment in history, as our nation’s longest war draws to an end. More than one million military veterans will re-enter civilian life in the next three to five years. Too many people and groups see veteran integration as a burden on society or as a problem that needs to be fixed. Got Your 6 wants all Americans to know that returning veterans provide our country with great opportunities. It’s up to all of us to aid in their transition, foster their leadership skills, and stand beside them to reinvigorate our communities. Veterans are leaders and civic assets. If we want them to take leadership roles in our communities, we must have high expectations of them and ask, “What’s next?” Got Your 6 encourages veterans and military families to succeed at home and provides opportunities for them to do so.
Why should I support Got Your 6?
Veterans and their families have sacrificed and served our country, yet many civilians don’t fully understand military culture. By increasing our understanding, we can all benefit from our veterans’ unique skills and experiences. Supportive communities recognize veterans as assets and encourage them to be civic leaders. Supporting Got Your 6 means supporting civilian-military collaboration, and supporting those who have always supported you.
There are many military nonprofits and Veterans Service Organizations. What makes Got Your 6 different?
Got Your 6 uses an innovative model of cross-sector collaboration to bring the public, private, and nonprofit sectors together to bridge the civilian-military divide. The coalition of nonprofits assembled by Got Your 6 has the unique ability to leverage their networks and enhance the work they are accomplishing on the ground. Additionally, Got Your 6 draws attention to the nonprofits’ work and fosters understanding through an unprecedented awareness campaign that includes a national publicity effort led by the campaign’s entertainment industry supporters. The power of collective impact is a crucial part of the success of Got Your 6.
Is Got Your 6 a nonprofit organization?
Got Your 6 is a campaign of Be The Change, Inc., which is a 501(c)(3) nonprofit public charity. Be The Change creates national issue-based campaigns that bring about positive changes in our society.
Why is there an emphasis on Hollywood and the entertainment industry?
The entertainment industry is the catalyst for the Got Your 6 campaign’s message. By utilizing the reach and resources of the entertainment industry, Got Your 6 is able to:
  • Speak to all Americans with the clear message that veterans are leaders and civic assets.
  • Draw attention to the work that the Got Your 6 nonprofit partners are performing on the ground.
  • Bridge the civilian-military divide by providing tools, platforms, and resources that Americans can use to better understand veterans and military culture.
  • Drive awareness and foster understanding through media coverage, script integration, events, and support from talent and executives.
Does Got Your 6 receive funding or governance from the entertainment industry?
The entertainment industry supporters do not provide direct funding to the operations of the Got Your 6 campaign, but do offer in-kind contributions. The type and level of in-kind contributions vary company to company. The Be The Change, Inc. Board of Directors provides governance for Got Your 6, in coordination with the advice and recommendations of the campaign’s nonprofit and entertainment industry partners.
How does a celebrity PSA help veterans?
The PSA is one of the ways Got Your 6 helps raise public awareness and spread the word about veteran reintegration. Veterans experience negative stigmas because of misinterpreted information about homelessness, poverty, unemployment, and PTSD. Got Your 6 aims to correct these views and show that veterans are generally extremely successful, capable, and intelligent people who come home with unique skills and the desire to serve in their communities. The Got Your 6 PSA helps bridge the civilian-military divide by helping to create a new conversation in America, one in which veterans and military families are perceived as leaders and civic assets.
How does Got Your 6 support its nonprofit partners?
Since 2012, because of their partnership with Got Your 6, our nonprofit partners have received more than $4.3 million in financial support and millions more in in-kind support. In addition to financial support, Got Your 6 uses its ties to the entertainment industry to draw attention to the work that its nonprofit partners are accomplishing on the ground. Got Your 6 and the Clinton Global Initiative also offer strategic support for partners. Lead nonprofit partners develop a plan to track progress towards tangible goals, establish a method to engage the general public, and formulate a strategy to utilize the resources of the campaign.
I am a veteran. How do I receive benefits from Got Your 6?
Many of Got Your 6’s nonprofit partners provide direct services to veterans. Therefore, by supporting its nonprofit partners—financially, strategically, and through the awareness campaign—Got Your 6 increases the number of veterans those nonprofits are able to serve. Got Your 6 also provides resources, opportunities, and calls to action for both veterans and civilians. By working to bridge the civilian-military divide, Got Your 6 helps create an environment conducive to veteran success—one in which veterans and military families are perceived as leaders and civic assets.
How does the campaign measure its accomplishments?
The nonprofit partners of Got Your 6 have established tangible and measurable goals in the six key pillars of veteran reintegration: jobs, education, health, housing, family, and leadership. Eight of the nonprofit partners have taken leading roles and created commitments that demonstrate impact in each of the six pillars. With the help of the Clinton Global Initiative, Got Your 6 tracks and reports on the metrics behind these goals. You can see each nonprofit’s progress by clicking on one of the six pillars and then clicking the “Progress” tab in the bottom, right corner.
Where do donations and merchandise sales go?
100% of all individual donations made online, as well as 100% of net revenue from merchandise sales—free of any overhead or administrative expenses—is distributed to the nonprofit organizations that lead the six pillars of the Got Your 6 campaign. Thus, every penny supports the work of the six pillars.
How does Got Your 6 cover operating costs?
The annual operating budget of the Got Your 6 campaign is underwritten through the generous support of our sponsors and funders. Be The Change, Inc., a 501(c)(3) nonprofit public charity, is the organizing body and fiscal sponsor of Got Your 6.
How does Got Your 6 spend its operating budget?
Got Your 6 uses the funding received from sponsors and funders to support activation and awareness-driving activities through public relations, marketing, web, social media, production, events, advertising, and campaign management.
Does Got Your 6 work with the VA?
The U.S. Department of Veterans Affairs is among the government stakeholders that have provided continual counsel to the Got Your 6 campaign. Other government stakeholders include the White House’s Joining Forces campaign, the U.S. Department of Defense, the U.S. Department of Labor, the U.S. Department of Commerce, the U.S. Department of Housing and Urban Development, the U.S. Interagency Council on Homelessness, and the Corporation for National & Community Service. These stakeholders provide counsel only; The Got Your 6 campaign receives no government funding.
How can individuals donate to Got Your 6? How much money goes to programs?
Donations to Got Your 6 are available on the website through the “Donate” button. 100% of all donations are distributed to the nonprofit organizations that lead the six pillars of the Got Your 6 campaign. No portion is ever retained for overhead or administrative expenses.
Do donors receive a Got Your 6 pin?
Donors do not receive a Got Your 6 pin with their donation. Donors can place a separate order for a pin if they wish to receive one. Pins must be purchased by placing a merchandise order on the Got Your 6 website through the ”Shop” button.
How can a nonprofit organization partner with Got Your 6?
Got Your 6 has carefully selected more than two-dozen of the country’s best, national nonprofits with a focus on veterans and/or military families. New nonprofits are added periodically, by invitation only. For local nonprofits that wish to help carry on the Got Your 6 message, learn more about the Community Champions program.
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