Got Your 6 is a campaign that unites the entertainment industry with top veteran-focused nonprofit organizations. The goal of the campaign is to bridge the civilian-military divide by creating a new conversation in America, so that veterans and military families are perceived as leaders and civic assets.
In 2011, Be the Change, Inc. and ServiceNation hosted a convening of the major studios, networks and talent agencies in the entertainment industry to discuss veterans’ issues. The result was a year-long discussion that began in Hollywood and engaged stakeholders from the public, private, and nonprofit sectors. This conversation took shape at the Clinton Global Initiative’s domestic convening, with the White House and other government bodies, and between normally competitive companies in the entertainment industry.
After more than a year, the dialogue evolved into an unprecedented awareness and activation campaign that united the entertainment industry with top veteran-focused nonprofits. The campaign’s goal is to bridge the civilian-military divide by changing the conversation in America so that veterans and military families are perceived as leaders and civic assets.
In the military, “Got your six” means “I’ve got your back.” The saying originated with World War I fighter pilots referencing a pilot’s rear as the six o’clock position. It is now a ubiquitous term in the military that highlights the loyalty and cooperation found in military culture.
Inspired by this sentiment, the Got Your 6 campaign creates opportunities for veterans and civilians to join together to reinvigorate our communities. The Got Your 6 campaign embodies the values of duty, selfless service, and mutual respect upheld by those who have served in our military.
Over the next five years, more than one million service members will exit the military and re-enter civilian life. It is essential that Americans see this reintegration as an enormous opportunity for our country. The Got Your 6 campaign ensures that they return home to be seen as leaders and civic assets.
Many Americans may not feel connected with military and veteran culture, nor do they know what steps to take to show their respect and appreciation of those who have served our country in uniform. Got Your 6 inspires Americans to understand the unique challenges and opportunities our veterans face upon their return. And, Got Your 6 also provides tools, platforms, and resources that Americans can use to better understand veteran and military culture.
Got Your 6 is a collaborative campaign, and Be the Change, Inc.—a national 501(c)(3) not-for-profit organization—serves as the organizing body and fiscal agent. Within the campaign are more than 60 major stakeholders and partners from the public, private, and nonprofit sectors.
The entertainment industry is the catalyst for the campaign’s message. The robust awareness campaign fosters understanding and draws attention to the work that the campaign’s nonprofit partners are performing on the ground. Using the influence of the entertainment industry stakeholders, the campaign drives awareness through media coverage, script integration, events, and support from talent and executives.
As part the activation campaign, Got Your 6 focuses on six key pillars of veteran reintegration: jobs, education, health, housing, family, and leadership. In each pillar, a nonprofit partner of Got Your 6 has established a tangible and measureable goal to demonstrate that veterans as leaders and assets in our communities. With the help of the Clinton Global Initiative, Got Your 6 tracks and reports on the metrics behind these goals.
Got Your 6 also provides distinct calls to action for the American public. Through acts of generosity and community service, these ideas allow individuals to share in the sacrifice and service of our military and show appreciation in a meaningful way to those who serve.
Launched on May 10, 2012, the Got Your 6 campaign demonstrates measurable impact through their work to bridge the civilian-military divide in America.