“Got Your 6 is a campaign that unites the entertainment industry with top veteran-focused nonprofit organizations to create a new conversation in America, where veterans and military families are perceived as leaders and civic assets.”
Bridging the Civilian-Military Divide
In the military, “Got your six” means “I’ve got your back.” It refers to the “6 o’clock position” as the rear of a military formation. It also stands for loyalty and cooperation. This sentiment should be an inspiration to all Americans.
The Got Your 6 campaign unites the entertainment industry with top veteran-focused nonprofit organizations. The goal of the campaign is to bridge the civilian-military divide. Combining the reach and resources of the top American entertainment studios, networks and talent agencies with the expertise and commitment of top national nonprofits, Got Your 6 speaks to all Americans.
The robust awareness campaign fosters understanding and draws attention to the work that the campaign’s nonprofit partners are performing on the ground. Using the influence of the entertainment industry stakeholders, the campaign drives awareness through media coverage, script integration, events, and support from talent and executives.
A major collaborative effort has been established to carry out this unprecedented awareness campaign. The campaign is brought to the American people though a national publicity effort that brings to bear the assets of the campaign’s numerous partners—crossing television, print, radio and social media platforms.
Got Your 6 uses the reach of the entertainment industry to provide tools, platforms, and resources that Americans can use to better understand veteran and military culture, as well as to inspire Americans to understand the unique challenges and opportunities our veterans face upon their return.